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Since taking this course, I have learned that in this era, social media plays a huge role in human work lives as well as personal lives. Social media is not only a platform for advertising but it is also where people work and get money from. I believe that in the future, more people will work from social media than anyway else. This course has given me a better insight into how the social media world really operates and how we, as consumers, utilize its many platforms, as well as all, understand its rules when it comes to content sharing. Before this course, i have was not familiar with the definition behind 'digital identity' but now, i understand that it is something we can create for ourselves. The social media implementation plan was the main assignment that consumed the most time due to the fact that the task was more complex than first perceived, in my opinion.  At the beginning of this course, i have set a goal, to better understand the concept of social media and its ad

          Aim at creating a possible plan to create a new fashion brand The aim of this document is to create a possible and realistic simple plan on how to create a new fashion brand that designs high fashion clothing.  TARGET MARKET ANALYSIS The first thing, that needs to be clarified is whether the business even has a chance to break into the chosen target market. To do so, certain questions must be answered, e.g.: Is there a high demand for the products sold in the target country? Who is the main target group? Which channels are the most suitable ones? How is the competitive situation there, and what other factors exist, that could either impede or conduce the business’s objectives & goals? Situation Analysis: Profitability & Suitability The brand has to aim at creating brand awareness and build a clientele. Alt-Hough there are many countries to choose from, the United Kingdom is the best one to start for various reasons.  The first one is the national language. English is