Creation of a fashion brand
Aim at creating a possible plan to create a new fashion brand The aim of this document is to create a possible and realistic simple plan on how to create a new fashion brand that designs high fashion clothing. TARGET MARKET ANALYSIS The first thing, that needs to be clarified is whether the business even has a chance to break into the chosen target market. To do so, certain questions must be answered, e.g.: Is there a high demand for the products sold in the target country? Who is the main target group? Which channels are the most suitable ones? How is the competitive situation there, and what other factors exist, that could either impede or conduce the business’s objectives & goals? Situation Analysis: Profitability & Suitability The brand has to aim at creating brand awareness and build a clientele. Alt-Hough there are many countries to choose from, the United Kingdom is the best one to start for various reasons. The first on...











Comments
Post a Comment